Closing the Feedback Survey Loop

Closing the Feedback Survey Loop

Strong feedback loops don’t just extract information from your customers, they keep customers engaged with every part of your business over time. A conversation forms and insight is mined bit by bit for eventual into action.

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Get On Your Customers’ Level For Better Survey Results

Get On Your Customers’ Level For Better Survey Results

Every day business owners do two things: distribute cold surveys that customers couldn't relate to even if they truly tried, and thumb their nose at these same types of surveys themselves. Maintain honest, open conversations with your customers and prepare to be wowed by the insight of their feedback.

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The Importance of Using the Right Survey at the Right Time

The Importance of Using the Right Survey at the Right Time

There are two types of surveys: interviews and questionnaires. Interviews are broad and questionnaires are narrow in scope. Both play a role in generating the insight you need to make better business decisions. Asking the pointed questions of a questionnaire without first asking the open-ended questions of an interview yields poor results. First you discover hypotheses, then you validate those hypotheses.

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Run, Don't Sprint, to Get the Best Customer Feedback Possible

Run, Don't Sprint, to Get the Best Customer Feedback Possible

How many times have you heard that you only have a few seconds to make use of your customers’ attention? In some cases, such as when customers visit a home page, this is true, but when it comes to surveys, it’s better to pace yourself than to sprint to the finish.

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