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Why Choose this one?
- You are unfamiliar with (or skeptical of) the funnels model and want to test the waters.
- You want answers for something very specific about your product, service, or brand.
- The need you have for answers is not ongoing
Why Choose this one?
- The need you have for answers continuously occur less than 3 months apart.
- You have ongoing processes that you want monitored indefinitely.
- You are a believer of the funnels model and want the continued success it can bring.
Don't like what you see after our initial discovery call? Don't worry, you'll be refunded immediately, no questions asked. But once you greenlight your campaign strategy, you're committed. We’re confident that our detailed campaign strategy will make moving forward a simple decision.
Frequently Asked Questions
Excellent question! And in some scenarios a service like this would be overkill, but for the right customer it makes total sense. FeedBACC is for those who don't have the time to run their own survey, first of all, and secondly the manual work of seasoned experts is required to launch our surveys. Without a doubt, these aren't your stale, simplistic surveys of old.
Our surveys are juggernauts, organic and evolving conversations that get results others can't due to extreme personalization, custom funnels and the accelerated efficiency of automation. Customers enjoy our surveys, which is why it's so easy for them to complete instead of old surveys that feel more like homework. Executing these surveys properly has the potential to generate hugely significant results, but only when administered with the guidance of our experts.
The short answer is no. We do guarantee a result, just maybe not what you would expect. Our proprietary software platform monitors our outreach efforts from end-to-end. We can report back things like:
- Whether the initial engagement request was seen or not.
- Whether the recipient acted on the call to action and chose to engage.
- How far recipients make it through the funnel, how long they spend on each survey, each question, and much more.
So if we aren’t able to hit a specific threshold, in terms of response rate or quality, what we will be able to do is tell you why.
Ultimately, just as with similar sales and marketing automation tools, our platform serves to help us personalize and optimize our outreach efforts, but it is not a silver bullet. There are a lot of external factors that are beyond our control that can have a significant effect on our efforts. A prime example of that would be the state of the existing relationship. If it’s part of your company culture to stay in regular contact with your customers, that will only serve to amplify our efforts; if not, well, it’ll be that much more difficult for us.
We’re happy to craft the strategy for free, but implementing your campaign strategy takes a lot of manual work. Everything can't be accomplished using our proprietary software, as powerful as it is. Crafting the outreach copy, and putting together the action plan for you to approve, for example, costs real money and can't be refunded no-questions asked. Of course there are special considerations for extenuating circumstances, but we’re confident that our detailed campaign strategy will make moving forward a simple decision.
Once you have been presented with the campaign strategy that is the point in time to make the decision. If you are happy with the strategy and your experience to that point and decide to keep moving forward, GREAT. After we get the green light from you we’ll start working on the outreach copy for the campaign. If you don’t feel like this is going to work for you, then we’ll gladly give you a refund and part ways with a hardy handshake.
That depends completely on your goals. It could be 2 weeks, 2 months, or even longer depending on what it is you’re trying to uncover. We can say that it will take a week, roughly, to get the campaign started once you’ve signed up. From that point forward your turnaround time is completely dependent on the complexity of your goals as the only thing left to do is execute the campaign.
Below are more details on what we do in the week after your sign up.
- Schedule and have the virtual kick-off/discovery meeting.
- Put together the strategy for the campaign.
- Present to you that strategy and get your sign-off on it.
- Craft the outreach copy (and get your approval on that).
- Get Started!
Your pricing is mostly based on how many funnels you need designed and executed, and to a lesser degree on the size of your customer list. We’ll figure it all out and make it crystal clear in your free consultation – so let’s get started.
ABSOLUTELY NOT. Under no circumstances should a purchased list be used by this service. If we are made aware of the "customer list" you provided to us has been purchased, you will be a violation of the terms of service and your account will be immediately terminated without a refund.
This service is only for businesses with an existing/established audience, be it a list of actual customers or prospects/leads that have OPTED IN to you contacting them. If you feel like you may be in a grey area, or just have general questions about this, don’t hesitate to bring them up during your free consult.
Because you will see exactly what we are going to do before we do it. Part of the initial virtual kick-off/discovery meeting is about us understanding who you are targeting (because speaking to everyone, speaks to no one) as that will significantly change the language of the outreach. The campaign will not begin execution until you’ve signed off on both parts of the action plan.
Part of the discovery deliverable will be the following:
- The campaign strategy: It will contain the questions that will be asked in the language that we plan to ask it.
- The outreach copy: It will contain the exact copy we plan to use in the outreach efforts be it email, SMS message, or otherwise.
It can, but only if you opt for the Subscription; the 1-time offering does not qualify. We are not interested in being your System of Record, the purpose of our service is to enhance your existing data set. We currently do not have a public API so we take integrations on a "case-by-case" basis. If this is something you are interested in, please let us know during your free consultation as it may affect the price.
We leverage the concept of survey funnels to properly segment your audience, which in turn continually increases the levels of personalization in the communication. The longer you go without proper feedback, the closer competitors get, but the longer you leverage our services the more effective your feedback becomes.
A funnel consists of an audience definition, multiple conversation topics, and an outreach schedule for each of those topics that have been organized in a way to most efficiently touch your audience at the right time, with the right request. More information on survey funnels can be found here.
A topic is just a small collection of interdependent questions, generally one or two “anchor” questions and 1 or 2 questions that support the anchor. A conversation is a collection of related topics. The best way to think about a Conversation is the same as a traditional survey, but instead of having a singular list of questions, the questions are appropriately grouped and each group is served up as it’s own “micro-survey”.
So, What are You Waiting For?
So what's stopping you from reaching out to us? We don't bite, but we can help you navigate the landscape that is customer discovery, which will in turn allow you to better serve your customers. Happy customers are loyal customers, and loyal customers will happily continue to give your brand what it needs to keep them happy ...see the pattern?
Why are you still reading this? You should be in the midst of authoring an email or picking up the phone to dial one of our phone numbers. As much as we would love to give you a free consult, we can't until you make that first step.