The Four Steps to Market Answers
After you sign up, we discuss your needs, craft a plan, launch it and deliver the plug-and-play market answers you need. Just because we only need 30 minutes of your time, that doesn't mean you'll ever be out of the loop. Our process is designed to consistently produce across all campaigns with serious efficiency. In half an hour we can start working on the Action Plan that will mine the answers to your most pressing business questions.
Step 1: Discovery
Unlock the Key to Your Strategy
A quick 30-minute phone call is all it takes to identify your goals and your main audience. After that, we handle everything, from communications to outreach, to providing you status updates in the form of ‘end of stage’ summaries. If you need more info, or we need it, our policy is that the lines are always open.
We determine the type and purpose of each question, such as validating your assumptions or fishing for answers to ‘unknown unknowns’. We come away from this stage knowing exactly how your business will benefit from the answers you need.
We create a comprehensive understanding of your audience, from identifying segments if they exist, to locking down distinguishing demographical and behavioral traits.
Step 2: Formulation
Create Your Winning Strategy
Your strategy consists of a multi-part action plan: outreach copy, funnel design and execution plan.
This document contains your funnel design and execution plan for you to approve before we craft your outreach copy. The start and end of your campaign, as well as interim reporting milestones, are all detailed in your schedule. A diagram illustrates every aspect of your funnel, making it easy to understand, from entry and exit points of the entire funnel, to the activation points of each stage within the funnel, each topic within each stage of the funnel, and all key questions.
So that you can approve the content, we provide the emails that we write to perform the outreach for each stage of the funnel
Step 3: Outreach
Engage Your Customers With Personalization
We reach out to your audience and engage them in a highly personalized manner using our Action Plan and proprietary software platform.
A continuous process of touching your customers each day during your campaign
As different parts of your funnel sunset, corresponding interim reports become available detailing the number of touches, email open rates, engagement rates, completion rates, and a breakdown of the received responses.
Step 4: Delivery
Take Immediate Action With Your Results
Either your market questions will be answered or they won't and you'll know exactly why.
Delivered shortly after your campaign ends, this document highlights whether your goal was achieved, funnel metrics and end-of-stage reporting. Supporting data, from graphs to open responses to the contact info of key influencers, explains the results as they relate to your goal.
These metrics include aggregate funnel completion rate (people who made it all the way through), response rate (questions that were answered vs. skipped), and the number of touches to get this outcome.