Don't Settle For Below 20% Response Rates
The old way of thinking about customers as data points is dead. They’re people, and they want to be heard. They’re wary of hard sells and know when your business isn’t truly listening. As a result, they’ll promptly tune you out in favor of a competitor with open ears.
If you are settling for 10-20% survey response rates, not only are you collecting less data, you’re collecting low quality data -- data submitted in a hurry to take advantage of a promotion, or to make a pop-up disappear.